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Trademarks, Coyotes, and Craft Brews; are names over the legal limit?

The craft beer community has a problem; we are running out of names. Every hilltop, critter and local legend has or is about to be used to name a brew. Why is that a problem? Craft beer might be local but trademarks are federal. So after releasing your Coyote Amber, investing in cans and inking a distribution deal, you might be forced to swallow a bitter brew when a nasty cease-and-desist letter arrives saying “you’re using my mark” and threatening an injunction. Read more. . .

Seth Gardenswartz