Join me for the NM American Marketing Association’s virtual speaker series on brand building. You can learn more about this program and register by clicking here.

The most significant asset of almost every enterprise is its brand. However, that value is often misunderstood, abandoned, or squandered for lack of good planning and strategy. On April 6th, the New Mexico Angels are hosting a session for its Tutor Tuesday series. Seth will explain to investors and entrepreneurs why brand value is often overlooked when building a company and how that mistake can affect an exit. He will review the cheap and easy ways to maximize brand value while building a company and reveal the painful and expensive consequences of getting it wrong. While this session will cover some basics of trademark and branding law, the program is designed for entrepreneurs and investors and outlines a roadmap and best practices for any startup or expanding company to leverage the value of its brand. Register here.

If you heed the call of movie-making, beware of the legal chasms that lay in your path. Candice and Seth will discuss the vexing concepts of intellectual property, reveal the often fatal traps in the financial Zombieland between ideas and productions, and reveal a strategy for your success. The program will include pre-venture planning, a practical guide to a legal structure at every stage of the journey. Blackgarden law was invited to present this session to a group of producers affiliated with the Albuquerque Film Office.