Learn how to protect your kickass brand in < 60 minutes
Are you starting or building a brand and looking to maximize its value? Learn all the basics of trademark and brand protection in this 60-second webinar replay
What you’ll learn from the replay
Recorded with Psychedigital in December 2025, we cover practical steps to move from “cool idea” to ownable asset.
What makes a brand truly protectable, and what to avoid when naming things.
Why familiar, “safe” names often fail basic legal tests.
How to future-proof your mark so it scales with the business.
Where trademarks fit, in plain English, so you can brief your designer and your lawyer with confidence.
A quick thank-you to Psych Digital
Psych Digital produced the deck and hosted the live Q&A. They turned the whole thing into a clean replay so you can share it with your team. It is free for everyone. Psychedigital simply asks that you sign up on their site to watch.
Who this is for
Startups naming a product or parent company.
Marketing teams planning a refresh in 2026.
Operators who want the checklist before they file anything.
Brand is a business asset. If you build it to be defensible now, you will save time and money later. Watch the session, take notes, and share it with the person who picks names at your company.
Photo Credit: Matt Durst www.flickr.com/photos/thirstydurst/
The article was originally published on surefi.com in January of 2019